A joint venture, also known as a label deal or an imprint agreement, is a partnership between an individual or company and an established record label. In this arrangement, the individual or company creates a “sub-label”, allowing them to sign and develop their own artists while utilizing the label's resources. The sub-label generally signs new talent, with pre-specified terms in the joint venture agreement regarding budget allocations, and revenue-sharing percentages. In return, the major label provides distribution and marketing support while receiving a share of the profits generated by the sub-label's artists.

For those considering a label deal, working with an experienced music attorney is essential to navigate the legal complexities. Key focus areas include ownership of master recordings, creative control, profit-sharing structures, and termination clauses. A knowledgeable music lawyer may be able to negotiate favorable terms to ensure the sub-label retains autonomy while benefiting from the major label's resources, as well as address potential conflicts of interest if the sub-label owner is also an artist or producer.